COMPANY: MIRA COFFEE

YEAR: 2023 - PRESENT

PROJECT ROLE: LOGO DESIGN + MARKETING

THE DESIGN BEHIND THE MIRA LOGO IS A SIMPLE ONE. BUT UPON CLOSER EXAMINATION, IT IS FILLED WITH RICH MEANING. THE WORD “MIRA” IS SPANISH FOR “LOOK”. THIS IDEA OF IMPLIED SPACE LEAD TO THE CREATION OF A CROPPED BORDER OF THE TYPOGRAPHY. THIS MAKES FOR A LOGO THAT WORKS IN ALL SETTINGS AND SCALES.

THIS CONCEPT OF THE CROPPED “M” PROVED TO BE VERSATILE. WHEN MIRA HAD A POPUP IN ARIZONA, THE LOGO COULD EASILY BE APPLIED TO THE DESERT VERNACULAR, WITH ADJACENT RUSTED RED TONES.

THE ETHOS OF MIRA IS ONE OF SIMPLICITY AND TRANSPARENCY. THESE MOTIFS ARE REFLECTED IN THE USE OF HELVETICA FOR ALL SOCIAL MEDIA POSTS AND MENU DESIGNS. THIS TYPEFACE IN COMBINATION WITH SOFT GRADIENTS AND BOLD COLORS MAKES FOR A COMPELLING VISUAL, WHILE STAYING TRUE TO BRAND.

SOCIAL MEDIA IS A VITAL PART FOR ANY COMPANY THAT WANTS TO THRIVE. THESE VISUALS CAPTIVATE AND EFFECTIVELY COMMUNICATE WITH TARGET AUDIENCES.

AS THE MIRA BRAND GROWS AND EVOLVES, THE OVERALL DESIGN HAS BEEN A GUIDING FORCE FOR THE COMPANY. THE CURRENT FOCUS IS PAIRING FILM PHOTOGRAPHY WITH BOLD TYPOGRAPHICAL CHOICES - SHOWCASING THE STABILITY AND FLEXIBILITY OF THE MIRA BRAND.